Mobi Ready Websites
Is Your Business Site Mobi Ready? If Not, You Are Missing Out On Sales!
Smartphones are flooding the market. Recent studies show that more than 75 percent of mobile phone users own a smartphone and a data package through their cell phone service provider. The rise of Internet usage on mobile phones has sparked a need for more mobile-ready sites. If you own a business and you advertise through the world wide web, you are missing out on prospects and sales conversions if your site is not mobi ready. Mobile-ready sites ensure customers can locate and navigate through sites if they visit via their phone. Google reports that nearly 17 percent of all business searches are conducted through smartphones. These are just the searches conducted on the Google search engine. If you want to expand your visibility on the Internet to mobile phone users, understand the benefits of being mobi-ready.
What Are Mobi Ready Websites?
Not all websites are ready to be accessed via a smartphone. When you publish your site a mobi ready site will automatically adjust images and content to ensure smartphone users and desktop users can navigate through the page. There are several testing tools available on the Internet to evaluate your site’s mobile readiness. MobiReady is a respected testing tool that uses the industries best practices to evaluate how well your site performs when smartphone users visit it. The testing tool will provide you with a free report that will assess loading times, dotMobi compliance, and device emulators. When you improve the design and function of your site to improve test scores you will notice increased traffic and increased sales conversions.
Web Usage via Smartphones is More Convenient
Before smartphones were introduced to the market only a small percentage of consumers searched businesses or bought products via their phones. With constant advancements in cell phone technologies, expert analysts predict that web usage via smartphones will surpass desktop and laptop Internet usage by the year 2015. This means you only have 4 years to catch up with the times and make your business website mobi ready. If you are not mobile-ready and customers are searching for you, you could miss potential sales. Customers want convenience and businesses willing to provide it. Businesses that run mobile-ready sites show they are dedicated to making the lives of their customers easier on the go.
Make For A Great Experience Online
If your advertising site is designed for desktop Internet users, you are abandoning another audience entirely. Most web usage is conducted by the younger generation. This is partially because the younger generation invests in smartphones. The other reason is that this youthful generation is familiar with the operation of technologically advanced equipment. There is no doubt that the younger generation of 20-somethings has a lot of buying power. You could be abandoning this market if you do not have a mobi ready site. All users who visit your site should have a positive experience. If your site does not load on a smartphone or errors hide visibility, you are not giving all of your prospects the same online experience.
Branding with a Mobi Ready Website
Brand image means everything. When a consumer searches for something, you offer and you appear as one of the top results they are 5 times more likely to associate with your brand. While they may not purchase products from you immediately, they will consider you over the competition when they have a need for your products. Brand recognition leads to brand loyalty. If you want all of the above, you must have a mobile-ready site. Consumers judge a company based on their initial experience with your site. Make a great first impression and go mobi ready.
Filed Under: Website Design
